Lexus revealed on Tuesday a Lexus hoverboard teaser that included a real-life functional hoverboard very similar to the one that Marty McFly used in 1989’s “Back to the Future Part II.”
But Lexus has since made clear that it is not planning to make or market a hoverboard.
Lexus unveiled the hoverboard on a promotional ad called “Slide” showing the board seemingly hovering over a skateboard park.
However, before your heart takes flight Lexus pointed out that while the hoverboard in the ad does levitate, you won’t be able to buy one anytime soon.
The board uses “magnetic levitation to achieve amazing frictionless movement” along with “liquid nitrogen cooled superconductors and permanent magnets.” But since concrete isn’t magnetic it’s highly unlikely that the board acts as it does in the ad.
The company also didn’t create the board, but collaborated with “world leading experts in super conductive technology” to showcase “the creativity and innovation of the Lexus brand.”
The hoverboard teaser is part of a series of futuristic Lexus ad campaigns. The “Slide” ad took off on Wednesday because of the nostalgia for the 1989 film.
Fans of the series were skeptical Wednesday morning after having been fooled before, thanks to viral hoverboard stunts and hoaxes in the past.
“If this hoverboard is just a promotional stunt, Lexus is going to bring a whole lot of nerd hate down upon it,” wrote on social media Gavin Purcell, executive producer of “The Tonight Show.”
Unfortunately, the board isn’t for sale, and in any case works only on metal surfaces. It is being used in an advertising campaign in Barcelona, Spain.
The hoverboard was first unveiled in a YouTube video posted two days ago. It has already gotten more than 2 million views, and the craft has generated a bit of a buzz on social media, with the hashtag #LexusHover.