Designed by Venice, California-based The Jerde Partnership, Langham Place in Hong Kong is a 11,000 sq meters site area, 168,000 sq meters total building area mixed-use architectural project. American architect Jon Jerde’s architecture and urban planning firm Jerde designed Langham Place for Wanchai, Hong Kong-based property company Great Eagle Holdings Limited. Known for its diverse markets and frenetic street life, Mongkok is one of Hong Kong’s most visited shopping districts, attracting residents and tourists alike. In 1988, redevelopment was initiated on a four-block site at the heart of Mongkok that was dominated by aging low-rise housing. Developer Great Eagle Holdings Ltd envisioned for the site a mixed-use project that would serve as an economic catalyst to revitalize the entire district. Langham Place builds on and evolves Mongkok’s appeal by supplementing the low-to-mid retail market with high-quality tenants and adding the area’s first five-star hotel and class-A office tower. When the developer appointed Jerde to create a site-sensitive solution for the retail center, the firm responded with a design that blends into and vertically extends Mongkok’s vibrant street experience.
To draw people into the project, Jerde incorporated multiple entrances from the surrounding streets and subway stations and designed a fissured stone facade and nine-story glass atrium that would reveal activity within to passersby. Innovative circulation techniques, such as multi-level expresscalators and a spiraling retail-lined path, move people effortlessly among the 15-level center’s 300 shops and restaurants. A continuous multi-media show projected onto the ceiling of the atrium invites people within the project and on the streets below to enjoy the dining and entertainment hub on the uppermost levels. Since its soft opening in December 2004, an estimated 100,000 people have visited Langham Place per day, and the cinema has become Hong Kong’s highest grossing in terms of total visitors, total revenues and revenue per seat. 168,000 sq meters Langham Place is exactly as follows: Retail/Entertainment area is 56,000 sq meters, Grade-A Office area is 72,000 sq meters, 5-Star Hotel (665 rooms) area is 44,500 sq meters, Govt./Community Facilities area is 6,000 sq meters. Awards given to The Jerde Partnership for Langham Place are Gold Nugget Grand Award, Best Retail Project in 2005, Nomination, Shopping Centres Category, MIPIM Built Project Awards in 2005, Design Award, New Mixed-Use Retail Projects, ICSC International Design & Development Awards in 2007. Langham Place by The Jerde Partnership for Great Eagle Holdings Limited is designed in 2005.
The Jerde Partnership is a visionary architecture and urban planning firm that designs unique places that people love to visit and go back to time and again. Nearly one billion people visit Jerde Places every year. Located around the globe, Jerde Places are iconic, go to destinations that pulse with life through a carefully orchestrated procession of public spaces, shops, parks, restaurants, entertainment, housing and nature. They transform the economic and social landscape of neighborhoods, cities and regions and deliver astounding results across the board – economic success and recognition for developers, businesses and cities and amazing experiences for the people who work, eat, stay, shop, play, wander and live there.
Jerde Places cross continents, leaving positive imprints in cities including Budapest, Hong Kong, Las Vegas, Los Angeles, Osaka, Rotterdam, Seoul, Shanghai, Tokyo, Istanbul, Warsaw and Dubai. The firm’s global journey began in 1977, when founder Jon Jerde, FAIA, broke from conventional architects who focus on advancing architectural forms to pioneer the creation of memorable places where people can gather and experience a sense of community. That singular founding vision of Jerde Placemaking continues to inform the firms work today, propelled by the passion of its leadership team and over 100 dedicated staff members from all over the world. Over the last 34 years, The Jerde Partnership has grown into a multi-disciplinary, international design studio headquartered in Los Angeles, with offices in Hong Kong, Shanghai, Seoul and Berlin. Approximately one quarter of Jerde’s designers were born outside of the United States in diverse places such as El Salvador, Canada, China, Croatia, Japan, Korea, Latvia, Mexico, Philippines, Russia, Singapore, Taiwan, the United Kingdom, Uruguay and more.
Jerde’s design talent possesses individual and collective passions about what they do, working closely together to bring a diversity of cultural backgrounds and ideas to continually evolve the global application of Jerde Placemaking. The firms expertise has expanded beyond its retail and entertainment roots to include hotels, casinos and resorts; residential complexes; office and commercial facilities; transit-oriented mixed-use hubs; major urban districts; waterfronts; town centers; community plans; and visionary master plans. The firm partners with clients to conceptualize big ideas for each venue that will become a powerful economic and social engine. Principals of The Jerde Partnership are Jon Jerde David Rogers John Simones Tammy McKerrow Eduardo Lopez Sergio Zeballos Stuart Berriman Janice Jerde Paul Martinkovic Rick Poulos Paul Senzaki Phil Kim Todd Pilgreen Marc Blum. The overall The Jerde Partnership team includes Jon Jerde, David Rogers, John Simones, Tammy McKerrow, Eduardo Lopez, Phil Kim, Paul Senzaki, Janice Jerde, Paul Martinkovic, Jeri Oka, Stuart Berriman, Todd Pilgreen, Sergio Zeballos, Marc Blum, Philip Jaffarian, James Porter, David Sheldon.
1940 born Jon Jerde is an American architect based in Venice, California, Founder and Chairman of The Jerde Partnership, a design architecture and urban planning firm that pioneered the concept of placemaking and “experience architecture;” and has created multiple award-winning commercial developments around the globe. Jerde has grown into a multi-disciplinary firm with offices in Los Angeles, Hong Kong, Shanghai, Seoul, Amsterdam, and Dubai. The firm is sought after for its ability to create destinations and memorable experiences for people that attract millions of visitors through its innovative design and planning approach. To date, nearly 1 billion people visit Jerde-designed places each year.
Jon Jerde is a graduate of the School of Architecture at the University of Southern California. After early years working at Charles Kober Associates on multiple retail projects, including Plaza Pasadena, Jerde was commissioned by developer Ernie Hahn for the design of Horton Plaza, across from Horton Plaza Park in downtown San Diego. The project is credited by some with single-handedly rejuvenating the city’s downtown core by replacing several blocks of older structures with a new retail village concept. The design was a radical departure from traditional suburban mall design of the time. It is a five story outdoor retail complex, with the main passage being diagonally oriented to the street grid and at the time anchored by Nordstrom, Macy’s, and a Sam Goody music store; and connected to a Westin Hotel and the Balboa Theatre, resulting in an urban mixed-use center. Its spatial rhythms include long one-way ramps and sudden drop-offs, dramatic parapets, shadowy colonnades and cul-de-sacs, and the design shattered many traditional mall-design rules such as lowering ambient arousal levels and protecting the maximal lines-of-sight to merchandise. Its fragmented spaces look and feel more like a postmodern art project than a traditional mall, and its festive colors were a contrast to the ubiquitous beige store architecture of the period. The project was completed in 1985.
Despite the unique and non-traditional retail design approach, Horton Plaza’s radical design brought 25 million visitors in the first year, and as of 2004 continued to generate San Diego’s highest sales per unit area. The project also sparked nearly $2.4 billion in redevelopment to the surrounding area and downtown core. Westfield currently owns Horton Plaza and is in the process of developing a series of expansions.
The Jerde Partnership developed its placemaking and experiential philosophy with the design and planning of the Los Angeles 1984 Olympics, which became the only profitable Olympics to date. Based on the success of both Horton (from a retailing perspective), and the Olympics (from a placemaking concept), the firm continued to evolve is creative expertise in creating retail and entertainment destinations, designing the redevelopment of Fashion Island in Newport Beach, CA in 1989; the hugely successful $680M Mall of America in Bloomington, Minnesota in 1992, the original Urban Entertainment Center Universal CityWalk in Los Angeles; the pirate show and facade of the Treasure Island Casino in Vegas in 1993; the Las Vegas Fremont Street Experience in 1995; and Bellagio in Las Vegas in 1998.
The firm, The Jerde Partnership developed into a major international company with key urban regeneration projects overseas, including Beursplein in Rotterdam, Netherlands, and Canal City Hakata in Fukuoka, Japan, both in 1996, as well as significant other projects in Japan, China, and Europe. Jerde has continued to evolve its design expertise and more recently has completed a string of critically acclaimed urban mixed-use, sustainable developments, including: Namba Parks in Osaka, Japan, recently awarded the Urban Land Institute Awards of Excellence: Asia Pacific, 2009; Roppongi Hills in Tokyo, Japan; Kanyon in Istanbul, Turkey; and Zlote Tarasy in Warsaw, Poland; along with multiple high profile projects currently in the design and planning stages.
Jerde’s projects are consistently marked by three things: a respect for user experience unique among American architecture firms, a lasting sense of clarity and entertainment in the final environment, and a very high rate of return – both economically and socially. In the first 20 days of operation, the Las Vegas hotel/casino Bellagio that Jerde designed for Steve Wynn achieved an impressive annualized sales of $1800 per square foot ($19,000/m²), an astonishing feat for even Vegas standards, particularly at a time when gaming revenues far exceeded non-gaming functions. In the architectural and development community, Jerde has received numerous awards for its projects and accomplishments over the past three decades. Jon Jerde, FAIA serves as Chairman of the firm. The design is overseen by Jon Jerde and led by the firms Design Directors: David Rogers, FAIA, and John Simones. Other than The Jerde Partnership Los Angeles Headquarters in Venice, California, the company has offices in Shanghai, China – Seoul, Korea – Causeway Bay, Hong Kong – Berlin, Germany.
The Great Eagle Group is one of Hong Kong’s leading property companies; the Group also owns and manages an extensive international hotel portfolio branded under The “Langham” and its affiliate brands. Headquartered in Hong Kong, the Group develops, invests in and manages high quality office, retail, residential and hotel properties in Asia, North America and Europe. The Group’s principal holdings include a 51.43% interest (as at 31 Dec 2010) in Champion Real Estate Investment Trust, which owns 1.56 million square feet of Grade-A commercial office space in Citibank Plaza in the Central business district of Hong Kong, as well as the office tower and shopping mall of Langham Place comprising a total floor area of 1.29 million square feet in the prime shopping district of Mongkok, Kowloon. In the United States, the Group owns three office buildings with a total floor area of 534,000 square feet. The Group is also active in property management and maintenance services as well as building materials trading.
The Group’s extensive international hotel portfolio currently comprises thirteen luxury properties with over 6,000 rooms, including ten luxury hotels branded under The Langham and Langham Place brands in the gateway cities of Hong Kong, Shanghai, Beijing, London, Boston, Los Angeles, Melbourne and Auckland; two Eaton Hotels in Hong Kong and Shanghai; and the Delta Chelsea Hotel in Toronto. Langham Hotels International Limited (a wholly-owned subsidiary of Great Eagle) manages all the hotels with the exception of the Toronto property. The Group was founded in 1963 with The Great Eagle Company, Limited as its holding company, shares of which were listed on the Hong Kong Stock Exchange in 1972. The Group underwent a re-organisation in 1990 and Great Eagle Holdings Limited, a Bermuda-registered company, became the listed company of the Group in place of The Great Eagle Company, Limited. The Group had a core profit after tax of approximately HK$1,607 million in the financial year 2010 and a net asset value of approximately HK$29 billion as of 31 December 2010.
The Great Eagle Group owns, and through its hotel management arm, Langham Hotels International (“LHI”, a wholly-owned subsidiary of the Great Eagle Group), manages an extensive portfolio of international hotels under the Langham and affiliate brands. LHI also manages hotels for third parties under the Langham and affiliate brands in various cities around the world. The Group’s owned hotel portfolio comprises eight hotels under The Langham and Langham Place brands in the gateway cities of London, Hong Kong, Boston, Los Angeles, Chicago, Melbourne and Auckland. It also owns the Eaton Hotel in Jordan, Hong Kong, and a hotel managed by Delta, namely the Delta Chelsea Hotel in Toronto. The Group’s equity investments in hotels include an ownership stake in The Langham, Xintiandi, Shanghai, and in The Langham, Dalian. Apart from the hotels owned by the Great Eagle Group, LHI also manage hotels for third parties under The Langham, Langham Place and Eaton brands in Beijing and Shanghai. LHI has also signed agreements to manage other hotels, which are still under construction and are located in different cities across four continents.