SEAT is taking a major step into the future with this 2020 vision – thus continuing its clear development path. This showcar originates from a distinct and unique brand image – SEAT is perfectionist in its demands and passionate in its expression. The 20V20 embodies both, in the precision with which every single line is logically thought out and finely executed, and in the excitement it inspires in the beholder.
“Automotive beauty is based on two factors,” says Alejandro Mesonero-Romanos: “The perfect balance of proportions and the clarity of the design content.” Substantial, 20-inch wheels, a long 2791 mm wheelbase, a 1648 mm wide track in the front and 1638 mm in the rear, and low greenhouse with a straight roofline give the 20V20 very taut, dynamic proportions. “These horizontal lines and the characteristic SEAT blisters on the sides give it very clear forward momentum. They convey the feeling of speed and directional clarity – like an arrow.”
Tension is another element used by SEAT designers – the coiled tension of an athlete just prior to the start. The slightly rearward positioning of the greenhouse, giving the sense of a very long bonnet, the perfect proportions of wheels, to metal, to glass, the pointed front end and the negative turn-in at the rear all reinforce this impression.
This is further enhanced by very sculptural treatment of the lines and surfaces. The wheel arches are powerfully accentuated front and rear and framed by slender, powerfully threedimensional and structured surfaces. The sculptural impression is heightened considerably by the paintwork developed specifically for the “veinte-veinte”. Not only is ultra orange particularly luminescent, it also possesses enormous visual depth.
This impression of a muscular body is created by a systematic process of detailing. A radius, such as on the outer side of the door, is never constant. Instead, it increases in one direction, while tightening in the other. Like a muscle. On the other hand, some of the edges, such as those on the characteristic SEAT blisters along the sides, are sharper than ever. The radius here measures an unbelievably tight 1.1 millimetres. Moreover, each edge is highlighted with a negative turn. This kind of high-precision design is a huge challenge when it comes to bodyshell manufacturing – but also a major SEAT competence as evidenced today in the current SEAT Leon.
The front end of the 20V20 features the X-shape as a fundamental design element. The Vshape of the bonnet and the grille stands for dynamism and forward momentum. The front bumper, with its inverted V, stands for stability and robustness, for a firm stance on the road. The showcar’s full-LED headlamps also convey distinctive character. Their focus appears distant; their expression determined and powerful.
The rear-end design also picks up the X reference. The lines are a little subtler, as expressed by the deep draw of the tailgate and the rear bumper. The rear lights possess the characteristic triangular form used in a number of the 20V20’s design details. “We love the triangle at SEAT Design,” says Alejandro Mesonero-Romanos. “It isn’t unstable like a circle or immobile like a rectangle. The triangle has direction; it is always dynamic.”
Besides proportions, the most important aspects for SEAT’s chief designer are always the clarity and logic of the lines. Every single line on the 20V20 has a clear relationship with each one of the others. There is not one line too many or superfluous. The balance between richness of form and clarity of logic is quite simply right.