Lytro is being acquired by Google for as much as $40 million. Google is buying innovative camera startup Lytro for $40 million. The light field camera/VR company had been valued at $360 million.
Lytro burst onto the scene in 2011 with its then-unprecedented “light field” technology that powered an oddly-shaped camera with the ability to refocus pictures after they’re taken. The first $400 camera arrived in 2012, however, after a pivot to virtual reality (where its technology creates photographs and videos that you can move around in to experience from different angles) and pro cameras, TechCrunch reports the company will be acquired by Google. According to unnamed sources, Google is mostly grabbing the company’s technology and patents for about $40 million, with some employees having already departed.