BMW M is launching the new BMW-M.com as the online home of the dynamic BMW sub-brand. The website will provide exciting brand and product content with fascinating insights into development and technology, as well as an exclusive community for all drivers of BMW M and BMW M Performance automobiles. The launch of the new website will be accompanied by a major digital campaign.
The website follows a clear, intuitively logical structure: The BMW M Magazine provides an exciting glimpse into the world of BMW M, while one-pagers introduce the BMW M models, BMW Individual and BMW Driving Experience events. The exclusive M Community area offers additional content and functions for M drivers.
The BMW M Magazine publishes several new articles per week, with exciting content and information relating to BMW M. It starts out with 40 articles for the launch of the new BMW-M.com. A wide range of different topics are covered, from vehicle design highlights to interactive video tutorials on product features to exclusive interviews and responses directly from BMW M GmbH development.
The BMW M models themselves are described in detail on their respective one-pager. Technical tiles provide information on performance, technology and product features. Elaborate 3D renderings allow the BMW M engines to be inspected from all angles. The obligatory sound check with original audio recordings of engine sounds and five plus-points for each model round off the emotional positioning.
The new BMW-M.com not only serves as the gateway to the world of BMW M, but also as a platform for uniting M drivers around the globe. From summer 2017, all owners of a BMW M or BMW M Performance automobile will be able to access an exclusive community area by entering their vehicle number. Here, they can create a profile, park their M vehicles in the virtual garage and communicate with other M fans in the forum or via chat. All members also have the opportunity to participate in exclusive dialogue formats with BMW M GmbH experts.